With cow milk consumption down 10% in the past five years, Fairlife's Yup! Flavored Milk is looking to connect the generations with real moments. This television spot "My Son" targets male baby boomers, Focused around the insight that Fairlife is real milk, just like the love you share for your family.
YUP! Fairlife Milk // Client
TV Campaign // Services
Steven Bregier // Art Director
Rachel DeRieu // Art Director
Steven Bregier // Video & Editing