m.586.382.0416   //  e.StevenBregier@gmail.com

Hasbro Celebrate Round II targets empty nesters. The campaign focuses on removing the stress and hassle of game night. 

IN-STORE

This in-store display is located next to the college dorm room essentials to catch soon to be empty nesters.

OUT OF HOME

PRINT

These print ads double as actual cards you can use in the game.

PRODUCT INNOVATION // BANNER AD // MICROSITE 

Were going to help empty nesters declutter and downsize

by offering board game rentals through Amazon.

DIRECT MAIL

This direct mail piece comes with monopoly money

that you can use towards blue apron or our game closet.

VIDEO ADVERTISEMENT + ALEXA INTEGRATION

Game night just got as easy as asking Alexa to "Plan Game Night!"

Hasbro
Celebrate Round II

Hasbro // Client

Integrated Campaign // Services

Steven Bregier // Art Director 

Sara Showers // Art Director

Casey O'brien // Art Director

Steven Bregier // Videographer