Hasbro Celebrate Round II targets empty nesters. The campaign focuses on removing the stress and hassle of game night.
IN-STORE
This in-store display is located next to the college dorm room essentials to catch soon to be empty nesters.
OUT OF HOME
These print ads double as actual cards you can use in the game.
PRODUCT INNOVATION // BANNER AD // MICROSITE
Were going to help empty nesters declutter and downsize
by offering board game rentals through Amazon.
DIRECT MAIL
This direct mail piece comes with monopoly money
that you can use towards blue apron or our game closet.
VIDEO ADVERTISEMENT + ALEXA INTEGRATION
Game night just got as easy as asking Alexa to "Plan Game Night!"
Hasbro
Celebrate Round II
Hasbro // Client
Integrated Campaign // Services
Steven Bregier // Art Director
Sara Showers // Art Director
Casey O'brien // Art Director
Steven Bregier // Videographer