DrPepper
Stayin' Alive
Dr.Pepper celebrates their tradition of standing out and stayin' alive in the face of "big cola". Never afraid to zig when others zag DrPepper focuses on brand loyalty with this digital and experiential campaign.
Social
DrPepper will host 24 hours of the two greatest things on earth—DrPepper and Disco.
Broadcast & Pre-Roll :30
Broadcast and Pre-Roll targets DrPepper Drinkers and disco Lovers.
Broadcast & Pre-Roll :15
Broadcast and Pre-Roll targets DrPepper Drinkers and disco Lovers.
Spotify Code
DrPepper has never hesitated to customize their cans for promotions, so I added a Spotify code that unlocks exclusive content—go ahead and scan it now! (search a song in Spotify and look in the top right corner for the camera)
Exclusive Content
Access to a disco playlist on Spotify, and to local DrPepper Popup Discos found through Spotify's concert tab.
Experiential
Located through the Spotify app, DrPepper drinkers can come to any DrPepper Disco with music powered by Spotify. The cost of admission? An empty can of DrPepper.
DrPepper // Client
Integrated Campaign // Services
Steven Bregier // Art Director